Member Focus Meeting: Stop Being the Best Kept Secret - A Marketing Workshop for Childminders
Online session
Tue 20 Oct

About this event

What to Expect:

Based on her book Stop Being the Best Kept Secret, Emma will explore what marketing really means, where families are actually finding childminders, how to create a setting Signpost that works for you around the clock, and why your reviews could be one of the most valuable marketing tools you have.

You’ll leave with a clearer understanding of your unique selling point, practical tools you can use straight away, and the confidence to help the right families see what you already do so brilliantly.

No jargon. No pressure. No social media required. Just honest, practical and completely childminder-friendly guidance from someone who has been full from day one

Interactive Q&A Session: Bring your questions and thoughts about your childminding business. This is a fantastic opportunity to get personalised advice from our experienced consultants and connect with fellow childminders.

Why Attend?

• Stay Informed: Keep up-to-date with the latest information and tools that you can use to guide your practice and the quality of care you provide the children and their families.
• Network and Share: Engage with a supportive community of childminders and share your experiences and ideas.
• Crucially, time in a safe space to ask your questions relating to any aspect of your childminding business.

About Emma Muir

Emma Muir is a childminder with 13 years’ experience, founder of Nurture Socials, a social media marketing and strategy business, and author of Stop Being the Best Kept Secret, a practical marketing guide written specifically for childminders.

Emma came into childminding without a traditional childcare background and was full from day one. Before becoming a childminder, she worked in retail management and spent over a decade as a Detective Constable with the Metropolitan Police. She brings her understanding of people, decision-making and building genuine trust into her work supporting businesses whose customers are parents.

Emma is also the daughter of a childminder, so childminding is particularly close to her heart. She is passionate about keeping childminding visible, valued and respected, and helping childminders communicate the value of what they do with clarity, warmth and confidence.

Register Now to secure your spot and make a positive impact on your childminding practice. We look forward to seeing you there!

Topics covered

• A clear understanding of what marketing really means for your childminding business
• A better idea of where local families are looking for childcare
• The tools to identify and communicate your unique selling point
• Practical tips for creating a setting Signpost that works for you 24/7
• An understanding of why reviews and recommendations are so powerful
• Simple, practical marketing ideas you can put into action straight away
• More confidence to communicate the value of your setting and attract the right families for you
• Time to ask any questions about your business in an interactive Q&A Session

'I enjoyed getting together as a group and it was good to be able to share our experience to support other childminders! Made me feel part of a team rather than doing this alone' Member Comments on the plans for the Member Focus Group sessions